This post should be interesting for copywriters. I found this article at a copywriting blog and is called
The science of a great slogan. I recommend it for all experienced and beginning copywriters. Here is a part of this article:
Whether it’s writing a billboard ad, news story or blog post, the most important part is nailing your headline message. It’s your witty slogan or hard hitting headline that will grab attention. Then once you’ve hooked people’s interest you can start reeling them towards your call for action.
But perfecting the impact of your slogan or headline can also be the most agonizing part of composing your copy, and is getting harder all the time.
If you were to listen to the panic on the falling effectiveness of advertising you’d think the days of clever metaphors and witty wordplay in copywriting were numbered. The consensus being that people are saturated with so many ads that they’ve simply become oblivious to the daily downpour of slogans and sales messages.
I would appreciate if you share your opinions about this article here.
