Learn How to Write Perfect Headlines from Cosmo

Brian Clark of Copyblogger has a perfect post on writing headlines for blog posts - and uses Cosmo as an example.

My favourite bits of his post:

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Writing your headline first might not work for everyone, but you can get ideas for articles and posts by looking at compelling headlines and adapting them to match your topic.

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Cosmo Headline - “Guys Spill: White Lies They Tell Women All the Time”

Jim Cronin, dare to write this one?

Realtors Revealed: The Little White Lies We Tell Clients (And How to Stop)

Remember, I used to be a broker, so I’ll know if you’re holding back. :-)

perfect isn't it?

I personally find it helpful to start by writing a great headline - however, sometimes it is sooo difficult to come up with one!
What does everybody here think of this technique?