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January 09, 2009
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Author Topic: Copywriting and psychology  (Read 589 times)
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Simon
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« on: December 17, 2007 »

I found an interesting blogpost about copywriting. The author reveals that actually people buy not what you are selling... Here is an extract

Quote
    Why does he buy it?

    This is the most misleading question of all-- because we have the paradox that what you sell is almost never what your prospect buys.

    ...

    People don't buy soap -- they buy cleanliness.  People don't buy dentifices -- they buy beauty and freedom from toothache.

    People don't buy automobiles -- they buy transportation, social prestige, the great outdoors, life, liberty, and the pursuit of the opposite sex.

    People don't buy houses -- they buy homes.

If some of you are interested I would love to find out your opinions here  Smiley

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Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves.

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club90
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« Reply #1 on: September 11, 2008 »

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