I recently found a list of good marketing tips for every freelancer, not only freelance writers. They are about how to promote their services. Here are some of them and the full list is listed in the article called
27 PROVEN MARKETING TIPS:
Marketing matters. Even for freelancers. Especially for freelancers. Here are the things that work for me:
1.Wake up! No marketing = no business. This realisation is the necessary starting point.
2.Brand you. For freelancers, Tom Peters’ book The Brand You 50: Reinventing Work is fundamental. You are selling yourself as much as your time and services. Everything you do is marketing.
3.The Trusted Advisor. David Maister’s book (The Trusted Advisor) is full of good advice for freelance consultants and professionals.
4.Allocate time. It’s really important to carve out time every day to do some kind of marketing activity. It’s also important to dedicate a day or two every month (more if you’re starting out). There’s are no big bangs in marketing but you can make the universe expand steadily.
5.Daily pitch. The daily pitch is something that worked really well for me when I was a journalist. I’d just email an editor with a story idea once a day. Now, I try to contact a customer or prospective customer every day in one way or another. I might try to set up a meeting, make a call, send an interesting link etc. Sometimes, it’s just about keeping the lines of communication open. It’s all about personal contact.
6.Keep marketing when you’re busy. The biggest mistake I regularly make is to get so busy that I forget to market myself. When you’re busy, you need to be lining up the next deal so you don’t have any downtime. (It’s like the farmer with the leaky roof. When it’s raining it’s too wet to fix it and when it’s dry is just as good as any man’s house.)
I liked this list, I believe many of you follow these rules even without formulating them:)
