I found a good blog post that could be interesting to copywriters called
How to Hook (More) Copywriting Prospects. The author presented some techniques that help to attract more customers etc. The article is not small so I can only post a part of it here:
The other day I was asked a question I hear all too often: “How do I distinguish myself from other copywriters?”
To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It’s your “Unique Selling Proposition,” or USP.
(I prefer to call it a “Unique Selling Position.” If you’ve read my book, “Power Positioning,” then you’d know that I’m a big fan of positioning rather than prospecting.)
Your USP is also your “hook.”
Time and time again, I’ve told many aspiring copywriters and marketers that a USP is what distinguishes you from the pack. It increases perceived value, expertise, and credibility — without needing to state it outright.
All who are interested may visit that blog to read the whole article.
