I continue to read copywriting blogs because I feel that it's what I like and what I will be doing in future. I found an interesting blog post about how to attract customer's attention by a cover letter. The article is called
How to Create a Sales Letter that Works and here is a part of it:
I've been a freelance copywriter for more than two years now. I've worked with 58 different clients (and as many as three or more projects with some clients), so I've seen a lot.
Through this experience I've discovered there are two ways to create a letter that works.
Method #1: Create the best letter possible.
Most folks want the "best" letter possible. They don't want anything less.
A client like this will ask me to go through endless edits and revisions. He will tweak words throughout the letter. He will change his mind more often than he changes clothes.
A client like this believes this editing process produces the best result.
What do you think about it?
